Brains on Fire talks about “The ROI of One True Fan”

What makes a “true fan”? And will you know them when you see ’em?

Image from The Brains on Fire blog

Image from The Brains on Fire blog

Here’s what this Brains on Fire blog post says:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.


A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.

It goes on to say how even just one true fan can spell the difference for anyone. Imagine, then, the impact of a thousand of those.

As soon as I got that feed in my inbox, I sent out this email to people I care about and work with (and they happen to be the same group):

I like the idea of 1000 True Fans 🙂


(Dito, ‘pag nakabenta ka ng 1000 copies of a book, bestseller na siya!)


Now, how do we apply it to what we do?


Food for thought as we get back to work.




~ N

By the way, that excerpt from their blog was taken from THIS entry in The Technium. Check it out; it even comes with a cool chart.


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