Poor “the” is losing its edge

While my alma mater insists on placing the article “the” before its name, a lot of brands are insisting that it be dropped from theirs.

For example:

Research In Motion Ltd.’s style guide specifies that “BlackBerry” should be used “as an adjective and not as a noun or verb.” An unacceptable usage, it says: “the BlackBerry.”

What’s all the fuss about? Read more about it HERE.


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