This is why I love “Brains on Fire”

I love Brains on Fire. And when I say “love”, I mean L-O-V-E.

It’s not just because they’re great marketers with a great philosophy; it’s not just because they write for people like us–anonymous eyeballs from around the planet–like we were their friends; it’s not just because they share great ideas.

It’s also because, when they write about what they do, and why they do what they do, I can really, really, REALLY relate. As if I were one of them. Which secretly makes me feel a tad smarter… and much more passionate than I already am.

Take THIS for example:

Yes, this image is from their blog post, too

Yes, this image is from their blog post, too

We all want to believe that we are a part of something bigger than ourselves.

 

We want to create meaningful, positive change in world. We want to collaborate. It makes us happier. It triggers positive emotions. It’s in our DNA.

 

Finding the shared passion, the cause, the calling that stirs your employees and your advocates can change lives. And create sustainable communities that can ignite movements.

 

Someone interviewing me for TOWN magazine last week ask me this simple question:

 

Why this job?

 

My answer:

 

I don’t have a job. I would make a horrible employee because I absolutely hate work. Seriously, I really don’t see what I do as a job. Brains on Fire is more of a calling. A cause. A community. A movement. We believe we are igniting positive, meaningful change the world.

 

Our goal is nothing short of changing lives.

*GOOSEBUMPS*

See, I don’t know Robbin, but reading this from her makes me feel teary-eyed and makes me want to give her a big bear hug.

That’s what GREAT stories do. 🙂

__

Read the full post by Robbin HERE.

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Brains on Fire talks about “The ROI of One True Fan”

What makes a “true fan”? And will you know them when you see ’em?

Image from The Brains on Fire blog

Image from The Brains on Fire blog

Here’s what this Brains on Fire blog post says:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

 

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.

It goes on to say how even just one true fan can spell the difference for anyone. Imagine, then, the impact of a thousand of those.

As soon as I got that feed in my inbox, I sent out this email to people I care about and work with (and they happen to be the same group):

I like the idea of 1000 True Fans 🙂

 

(Dito, ‘pag nakabenta ka ng 1000 copies of a book, bestseller na siya!)

 

Now, how do we apply it to what we do?

 

Food for thought as we get back to work.

 

🙂

 

~ N

By the way, that excerpt from their blog was taken from THIS entry in The Technium. Check it out; it even comes with a cool chart.

Do you really know who your readers are?

This is a post from one of my favorite blogs, Brains on Fire. It asks how well you know your clients, and if you are indeed conversing with your most intimate customers.

Are You Talking to Your Most Intimate Customers?

It got me thinking and asking myself: Do I really know who my readers are? Do I know what they like and what makes them tick?

It’s easy to think of readers as a mass of anonymous eyes who read one’s  words (if they do at all), then put the magazine or newspaper aside, or–if we’re lucky–press the “share” button somewhere on the side of our online articles. I never really thought of them as individuals who have their own tastes, likes and dislikes, worries, anxieties, fears, etc. And just like brands for products, good writing, I think, must speak to individuals and make an impact in the way they think, feel, or do. Otherwise, it’s just garbage.

Hmmm… Why didn’t I put more thought into this topic before?

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