The 10 worst nightmares for a PR professional (Ragan’s PR Daily)

Anyone who’s ever had to handle PR or media relations for a person or company will have their own nightmare scenarios. Here are some of the Top 10 mentioned in Ragan’s PR Daily. Feel free to add your own!

1. You mail merge a pitch to the wrong media list.
2. Your big placement is canned due to a huge breaking news.
3. A press release is issued with the CEO’s name misspelled and all the URLs are dead.
4. You wake to find a cover story featuring all your competitors.
5. Crisis, crisis, crisis and no prepared plan of attack.

Read the full list HERE.

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IJNet shares “10 tips for aspiring travel journalists”

My earlier post discussed what NOT to do if you’d like to build a career as a credible writer. Here, the experts at IJNet share their “10 tips for aspiring travel journalists.”

"State of Flux" | Collage by Niña Terol-Zialcita (2010)

"State of Flux" | Collage by Niña Terol-Zialcita (2010)

Here are some  of my favorites from their list:

Find a niche: Many writers make the mistake of pitching broad ideas or city guides — big no-no, says Starley-Grainger. Develop an area of expertise — something quirky but appealing to a broad audience — and editors to commission.

 

Don’t just be a traveler, be a journalist: Those without journalism education or experience should learn and understand how to uncover facts, develop trustworthy sources and dig out obscure information, said Starley-Grainger.

 

Don’t over-do a destination: There’s a difference between writing an intriguing piece on a city with high tourism rates and “over-egging” a place, Mathieson said. If your interest lies in a popular location, seek out its underground appeal. Things like backpacking in Asia, as Hodson pointed out, have been done before.

Some of the tips might seem common-sensical, but too many aspiring writers take it for granted. Click the link above to read the full article.

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